Creator Campaigns
Ingredient First
Aug 2026
Division 04
Brand Strategy & Consulting
Positioning, digital strategy and creative direction for brands that want to work credibly with culture.
Overview
Before a brand can work well with creators, it needs to know what it stands for and what it is actually buying.
We do that upstream work — positioning, audience, channel strategy and creative direction — so the campaign that follows has something to be built on.
Capabilities
Brand positioning
What you stand for, in language a creator can work with.
Digital strategy
Channel mix, owned assets and where creators genuinely fit.
Campaign strategy
Objectives, audience and measurement defined before any casting.
Creative direction
A creative platform that works across creators and formats.
Brand partnerships
Partnership strategy and structure beyond single campaigns.
How it runs
The process
- 01
Immersion
Your category, your audience and what you have already tried.
- 02
Positioning
A single defensible idea, written down.
- 03
Platform
The creative and channel framework that follows from it.
- 04
Handover
Documented, so your team or ours can execute against it.
What you get
- A brief creators can answer
- Specific enough to be useful, open enough to be made.
- Fewer wasted campaigns
- The strategy work catches the mismatches early.
- An internal reference
- Something your team can actually use after we leave.
Proof
Work from this division
Also consider
- 01Talent ManagementRepresentation and career strategy for creators, performers and public figures who want a business, not a moment.
- 02Creator & Social GrowthPlatform, content and audience strategy that compounds — built for the next two years, not the next post.
- 03Creator MarketingCreator-led campaigns for brands: casting, contracting, production, delivery and reporting under one roof.