Insights1 min read
Follower count is not a media plan
Reach tells you how many people could have seen something. It tells you nothing about whether anyone was persuaded. Here is what we look at instead.
By Leah Banda · Head of Content
Digital
Leah BandaHead of Content1 min read
What creators lose when they lose an account
Account security is a commercial issue, not an IT one.
We started on the platform-support side of this industry, which means we have watched a lot of people lose a lot of work.
The asset nobody insures
A creator account is a distribution channel, a customer list and a portfolio at the same time. It is also, in most cases, secured by a single password and an email address that has been reused elsewhere.
What we do on day one
- Two-factor authentication on every platform, with recovery codes stored somewhere that is not the same phone.
- A dedicated business email that is not the personal one from secondary school.
- A documented list of every account, who has access, and how access is revoked.
- Backups of the work itself, off-platform.
None of this is interesting. All of it is the difference between an inconvenience and a lost year.
When it has already gone wrong
Recovery is possible more often than people assume, but it depends almost entirely on the quality of the documentation you can produce and the route you escalate through. That is the part we handle.
Tagged
- platform
- security
- verification
Leah Banda
Head of Content
Edits the Celebrityze journal and runs growth strategy for the roster.
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